Yellowjackets
Social pitch and content creation for Yellowjackets, Showtime’s award-winning series, where we secured the campaign win.
[Freelance ACD @ Movement Strategy]
[Freelance ACD @ Movement Strategy]
First Instagram Post
I created a triptych teaser inspired by the plane crash, with the release date spanning across the images—used as the show’s first post before airing.
Cinemagraph Teasers
This animation used the flight recorder "black box" visual as a background to what could be heard as captured footage from the crash, giving viewers a taste of some of the chaos that it was foreshadowing.
Microsite Design
After the successful execution of the campaign, I created a microsite case study that showcased the various platform strategies and results. I designed and gave web design production notes for this responsive page.
