At Kastner I craft print, digital, and social campaigns for Red Bull North America, spanning their iconic cartoon ads and premium lifestyle content. I collaborate with creatives to develop TV spots, social activations, and key visuals—ensuring each piece reflects the bold, energetic brand across all media.
[Senior Designer @ Kastner]
[Senior Designer @ Kastner]
Juneberry Summer Edition Campaign
Short-Form Promo Videos
A fresh, energetic campaign across digital, social, and retail made Juneberry Summer Edition the must-have summer fuel, using short videos (6–15 sec) to build awareness through summer sports and highlight its juneberry flavor.
2024 National Pride Campaign
Key Visuals
Key Visual development for Red Bull’s Pride 2024 campaign, bringing energy and celebration to on-premise activations. The creative was picked up by other international markets. 🎉
Sampling
4-Pack Sampling Box for on campus promotion.
Shelf Strip
Icon development for in-store shelf strip signage.
Digital: TikTok Interactive Ad
TikTok “Choose Your Own Adventure” activation celebrating the LGBTQ+ community. Users followed interactive storylines, resulting in a dynamic experience that resonated with Gen Z and drove strong engagement and viewership.
Route 1:
Route 2:
Here's some love we received. <3
Study Pillar Campaign
Print: Key Visuals & Sampling
Blah blah blah blah blah blah blah blah blah blahblah blah blah blah blahblah blah blah blah blahblah blah blah blah blahblah
Digital: TikTok Interactive Ad & Snap Lens Game
Blah blah blah blah blah blah blah blah blah blahblah blah blah blah blahblah blah blah blah blahblah blah blah blah blahblah
Route 1:
Route 2:
More Digital Animations
Animations for different pillars, continuing the brand’s signature style with high-energy narratives and vibrant illustrations.
