For Looney Tunes’ 25th anniversary of Space Jam, I led art direction, oversaw animation production for social assets, planned monthly Instagram and Twitter content, and pitched TikTok strategies.
[Freelance ACD @ Movement Strategy]
[Freelance ACD @ Movement Strategy]
Social Videos
Call to action animated videos with #TuneSquadTryouts, inviting fans to join the activation by posting videos of their best basketball tricks.
Nerdlucks Crash in NYC
Instagram (pre-recorded) Live
Instagram (pre-recorded) Live
The #TuneSquadTryouts launched after the Nerdlucks crash-landed in New York to assemble a new team via user-generated content. I helped bring this to life by producing a pre-recorded live video, creating the storyboard, and providing animation and camera notes.
Space Jam GIPHY Pack
Animation direction for a GIPHY sticker pack w/ Looney Tunes Squad and Nerdlucks characters.
In-Feed IRL Posts
Monthly content featured the Looney Tunes IRL, blending 3D characters into real-world scenes.
Pitch Deck Design
