As the creative lead under the Creative Director, I helped shape Dave’s social media presence as they prepared to go public. The client wanted a fresh, engaging look to impress new audiences exploring their social channels post-IPO but needed to maintain their signature 2D flat bear mascot. I led the creative direction for a redesigned Instagram 9-grid, hero graphics, and animated content—elevating their vibrant, fun identity while finding new ways to modernize their visual approach within brand constraints.
[Freelance ACD @ Movement Strategy]
[Freelance ACD @ Movement Strategy]
old creative + branding
Moodboard Exploration
Knowing the 2D bear would remain central, I focused on introducing depth through 3D typography. My approach was inspired by bold, oversized letterforms with fluid movement, paired with rich, overlapping textures—drawing from streetwear-inspired designs and editorial layouts to create a fresh, dimensional look.
Hero Header Graphics
Hero and header graphics emphasizing three standout product features. Supporting animated pinned Twitter post celebrated Dave’s IPO milestone and introduced their refreshed New Year messaging.
Instagram 9-Grid
The client anticipated fresh eyes on their social pages and wanted a curated Instagram 9-grid to make a strong first impression. The layout blended collage-like graphics and animations with essential financial insights and brand storytelling.
Animations
Animation direction & visual ideation. Some animations by Movement Strategy.
In-Feed Carousel
New Year’s is the perfect time for vision boards, so we leveraged this trend to engage potential customers in a meaningful way. A carousel post was the ideal format—it allowed us to break down the steps of creating a Money Vision Board in a clear, digestible way while keeping users engaged as they swiped through. This approach not only provided valuable financial tips but also encouraged interaction, reinforcing the brand’s role as a helpful financial resource.
In-Feed Posts
Cinemagraphs and static creative content for In-Feed posts on Instagram & Twitter.
