As the creative lead under the Creative Director, I helped shape Dave’s social media presence as they prepared to go public. I designed an Instagram grid, hero graphics, and animated content—elevating their vibrant, fun identity while finding new ways to modernize their visual approach.
[Freelance ACD @ Movement Strategy]
[Freelance ACD @ Movement Strategy]
previous creative + branding
Moodboard Exploration
Hero Header Graphics
Instagram 9-Grid
Curated grid with collage-like graphics and animations with essential financial insights and brand storytelling.
Animations
Animation direction & visual ideation.
In-Feed Carousel
We tapped into the New Year’s vision board trend with a carousel post that broke down how to create a Money Vision Board. The swipeable format delivered clear financial tips and boosted engagement, reinforcing the brand as a helpful financial resource.
In-Feed Posts
Cinemagraphs and static creative content.
