Belmar Pharmacy sought a social rebrand to better support menopausal customers. I worked with the Creative Director and Strategy team to refresh the visual identity and update the voice and tone, creating a more modern, engaging brand.
[Freelance ACD @ Movement Strategy]
[Freelance ACD @ Movement Strategy]
previous creative + branding
Social Playbook
As part of the rebrand, I refreshed the design language—adding vibrant gradients and keeping core geometric elements.
Iconography
Redesign of the original icons, supported by guidelines for consistent use across digital platforms.
In-Feed Posts
New in-feed content used carousels, visuals, and timely memes to engage users. Playful photography paired with niche, relatable emotions captured the menopausal experience.
Carousel
An informative carousel designed to break down various health topics.
Website (Spec Work)
To unify their digital presence, I proposed a refreshed site using the Social Style Guide’s colors while keeping their signature green front and center.
