Brand designer for ROKA, a leader in ultralight eyewear and performance gear.
[Designer @ Radley Studios]
[Designer @ Radley Studios]
New Product Releases
As their eyewear and sportswear collections expanded, I crafted responsive product pages to highlight key features and produced integrated campaigns for a cohesive, impactful release.
mobile
desktop
e-mail
Email Campaigns
Other email newsletters included teasers for new products, details about annual events, and highlights of the products' key benefits.
Instagram Stories
We used stories to showcase new products, athlete journeys, and brand evolution—connecting with the audience through, narrative-driven content.
Valentines Day Digital Campaign
Google Ads campaign featuring rose gold-lens eyewear for Valentine’s Day, supported by an email newsletter.
email
Homesite Takeover
Digital takeover ads that skinned sports websites, spotlighting ROKA’s Maverick X wetsuit. Featuring a sponsored athlete, the campaign emphasized the wetsuit’s performance and quality.
Swimsuit Product Page Design
Responsive product pages were designed to highlight key features and benefits, helping customers easily compare and understand differences.
Print
Print ads featured in prominent magazines such as USA Triathlon, Triathlete Magazine, and Men's Journal.
