This is an editorial product page for the Monaco sunglass. The goal with this page was to reposition the sunglass as more of a lifestyle/fashion sunglass because it was very sport focused before. Ultimately, we wanted to showcase them as multi-purpose for off and on the bike, but we felt it was a little too strong on the athletic side. I made the page overall more inviting and less intimidating with changes to imagery and color.
The goal with this and the other swimwear product pages for ROKA was to give them a refreshed and updated look. The UI design was updated with a new layout, new fonts and subtle interactions.